Kim Gravel has fallen in love with her 10th anniversary celebration at QVC.

The woman behind Belle by Kim Gravel fashion marked a decade at the home shopping network on Sunday, August 23, by launching her very first home-themed Today’s Special Value.

“It was the item because it is the front of door,” Gravel, 55, exclusively shared with Us on August 17, when explaining her illuminated pampas wreaths, garland and mini trees for the holiday season and beyond. “It's so different. It's fresh, and it's fashion for your home. This is the best TSV I think we've ever done in any category.”

While the fashion designer has found success with clothing, her LWYA beauty line and newly launched jewelry collection, the home space is something Gravel has always had a passion for.

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“When I say fashion's my day job, home is my hot side hustle. Home is what I love,” she shared. “Home is my heart. It really is because I love designing clothes and beauty. But home is textiles, bedding, all of that stuff. We live our lives in our home — aesthetics matter!”

For the past 10 years, Gravel has built a special community with the QVC viewer. Most live shows feature unpredictable phone calls from shoppers and text messages from viewers called “textimonials.”

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Along the way, Gravel will casually sell thousands of pairs of jeans and inspire women to love who they are.

“The customer and the viewer is our boss, but she's our friend. She's our family. She's our sisterhood,” Gravel told Us. “That is why I do what I do. It's not because we make a great pair of jeans — because we do — but it's the viewer. It's our girl watching. That has been such a blessing.”

In celebration of 10 years, Gravel took Us behind the scenes of her latest Today’s Special Value. Keep reading to see how the magic happens on and off air to bring products to viewers at home.

When the clock struck midnight on Sunday, August 23, Gravel kicked off her first home-themed Today’s Special Value with program host Shawn Killinger.

“We get about four and a half hours between kickoff and then the [morning shows], and I do take little naps here and there, but I'm running,” Gravel told Us. “You're just running on your adrenaline. It's the fun. It’s the day.”

Before working with veteran hosts like Leah Williams and Rick Domeier, Gravel says a quick “hello” before making TV magic.

“I'm just like, ‘Yeah, hey girl, what are you wearing?’” Gravel said with a laugh. “Bless my producer's hearts. I'm that type of person. If we're going on at 7, I'm being miked at 6:58. To me, I love the spontaneity of it.”

During her latest Today’s Special Value, Gravel got to work with a talented team of producers, as well as her longtime friend QVC program host Mary DeAngelis.

“Mary is so funny. She’s very serious at the same time. But we just get together, and by the third hour, we're just like, whatever,” Gravel said. “Whatever comes out of our mouths. I think Mary and I are just a good combo because we're really dear friends in real life. That is my girl.”

When not filming a live show, Gravel and her best friend, Amy Goins, can likely be found hanging in their dressing room or napping.

“We share a dressing room over there,” Gravel revealed. “Hers is so nicely neat. She's got it color coordinated and everything. But I'm like a Tasmanian devil. I'm the most unorganized, organized person.”

“The cafeteria is closed on the weekend, so we're always eating Kit Kat bars,” Gravel said while laughing. “If you can print this, I don't care. I run on Mountain Dew, KitKat bars and Alka Seltzer.”

Before calling it a night, Gravel had one final presentation of her Today’s Special Value during the 9 p.m. broadcast of All Season’s Greetings with host Sandra Bennett.

“I'd say it takes me about a good day and a half, two days, to recover,” Gravel shared with Us.